How long does it take for one phrase to go global?
A couple of months ago our French intern, Audrey, was giving us a presentation on the ins and outs of French publishing and mentioned the term “Bit Lit” in reference to the recent rash of vampire novels that are around at the moment. She read it in a French newspaper article and we loved it!
And why was it picked up? Because of that little French phrase!
Bit Lit – spread it around!